Brilliance SUV to launch in 2011


brilliance 300x300 Brilliance SUV to launch in 2011

Brilliance Auto

Whilst Brilliance are a relatively new automotive company they have moved swiftly and strongly to aggresively push their automotive projects which first started with the BS6 but soon spread into the BS4 and then further diversity into the FRV hatchback, FSV compact sedan and also BS4 wagon and Coupe. A partnership with BMW and as of more recently, Mercedes, has given Brilliance a great step up in the technology and quality game.

Brilliance expanded relatively quickly to move out of the sedan building business and focused on newer niche markets such as the hatchback and coupe market, the next step is to move into producing an SUV which they have so far not produced.  According to sources, Brilliance have already started work on their first SUV and the clay mold is apparently finished and is sitting on a new platform rather than something shared with other platforms.

The Brilliance SUV will be launched later next year and will be priced at 100,000rmb to 150,000rmb, it could be that Brilliance launch the car at the Guangzhou Auto Show later this year.

ash 010 web avatar Brilliance SUV to launch in 2011

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

Website - More Posts

3 Comments so far, please add your thoughts!

  1. avatar Andrey Ahmedzjanov says:

    Sometimes it seems that in motor industry the Chinese manufacturers copy not only models of cars, but also negative experience of marketing. Especially it is visible on distribution of cars of the Chinese manufacture to Russia. You could sell in times more than now. For example in a city of Tolyatti there is a company which cannot sell Brilliance M2 since 2007-2008 of release. New cars, and are not sold till now. Though to solve this problem very simply: service and presence of spare parts. It is surprising that it is not made till now. There are many simple decisions for increase in sales in times. Simply Russians and at Chineses different mentality. You simply at construction of marketing of sales would listen to inhabitants of Russia. So it is glad for your successes. To you in each country to have the centre on a conclusion of production to the market and your motor industry would knock down the western competitors. So if it is necessary, would be glad to help.

  2. avatar CCT says:

    Hello – perhaps you would like this fan of Brilliance auto’s rendering of a future Brilliance SUV:

    http://img.autohome.com.cn/2010/7/27/27-9-16-25-168951530.jpg

  3. avatar SAM says:

    FUCK CHINESE CAR….

Why not leave a Reply?

Close
Sign up today to receive China Car Times weekly newsletter!
Your name
Your email