FAW-Toyota aiming for sales of 500,000 vehicles this year
When Western consumers were worried about the car in front being a Toyota due to the breaking issue that plagued Toyota at the beginning of the year, the admission from Toyota that they did have quality problems was seen as a major plus by Chinese consumers who appreciated the rare glimpse of honesty from a major corporation.
FAW-Toyota are expected to make some major moves in the second half of 2010 to hit their goal of 500,000 cars sold in 2010, early data shows that FAW-Toyota’s sales increased by 44% in year on year sales to 238,000 sales, which includes sales of 110,000 Corolla series and 47,000 RAV4′s, which were the major issue for Toyota China.
First half sales were actually down on the year before, but FAW-Toyota are planning a major sales drive in the second half which will hopefully take them onto target.
Meanwhile, sales at Toyota’s other joint venture in Southern China were proving to be quite hot with sales up 68% to 130,000 vehicles.
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This is somewhat off-topic.
It appears that some cases of unintended-acceleration reported in the U.S. was due to driver error. In other words,
the driver panicked, and mistakenly stepped on the accelerator, not the brake.
Here is a USAToday article:
http://www.usatoday.com/money/autos/2010-07-14-toyota14_ST_N.htm