Chery Riich G3: 1.3T + CVT = bargain box of tech

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Chery are serious about their Riich brand, despite its less than enthusiastic name it will be getting some lessons from forced induction when it gets a turbo bolted onto it.

Naysayers that said the Riich brand was pretty much a do-do might have egg on their face when they realise that the Riich brand is actually doing quite well. In the first half of 2010, Riich vehicles sold 25,000 vehicles, although they are aiming for a sales target of 80,000 units this year so Chery are expected to give the Riich brand a major push in the second half; still not bad for a brand that was virtually unknown at the beginning of the year.

The G3 will be competing against the Roewe 350 when it comes out with its 1.5T engine later this year, thus Chery are aiming to fight on the luxury side of the Riich brand. Compared to the launch car at the Beijing Auto Show earlier this year, the Riich G3 remains quite true to its original form, except that the Riich badge has moved from the hood to the grill.

Engines are expected to be a 1.3T that was developed in partnership with turbo specialists, Easton, and also a 1.8L naturally aspirated unit from Chery’s own ATECO range is expected to make an appearence.