LDV back from the dead in China

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LDV Maxus spy 300x193 LDV back from the dead in China

LDV spotted in China but no big changes

LDV has a long history, and not all of it is glorious. It was originally part of the Freight Rover series under the then British Leyland banner, which later became part of Leyland-DAF and then became part of the Russian GAZ group in 2006. Despite GAZ’s massive plans for LDV, one of which was to increase production across Europe and Russia, LDV eventually folded in late 2008 and was sold onto a Chinese venture group Eco Concept who in turn have a link or partnership with SAIC. Eco Concept is a group run by Dr. Li, who once had a relationship with a former Rover director who paid her £1.6 million in consultation fees.

The LDV factory was put into containers and shipped to Jiangsu’s Wuxi city which was originally the center of Nanjing Auto’s Soyat brand factory (which ended when SAIC took over Nanjing), and it seems as if the LDV Maxus van is going back into production under SAIC’s watch in Wuxi City.

When SAIC took over Nanjiing Auto they also gained control of the IVECO JV which produces the IVECO range of vans and MPV’s for the Chinese market, but with the introduction of LDV into China it could be that IVECO gets pushed aside in favor of a new self developed brand. IVECO seem unwilling to put newer model vehicles into production in China, so this could be SAIC’s way of pushing them aside to focus on their own ventures.

Previously on China Car Times we did show some pictures of possible designs for forth coming LDV vans, which makes it seem like SAIC is planning to rebuild the British Leyland empire, or as least the MG-Roewe empire. Will the LDV’s become Freight-Roewe? We can only hope.

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8 Comments

  • Chris
    August 10, 2010

    Will there be any plans to bring the Maxus back to the UK? It was a popular van until the company expectantly went into administration

  • hk
    August 11, 2010

    It is rather contradictory for a POPULAR van manufacturer LDV went into administration. Chris, why do you want to bring the Maxus back? Are you looking for spare parts? According to common sense, no British will buy a Chinese made Maxus. Unless SAIC is going to make the Maxus in MG-Birmingham factory, there is no chance to get one brand new.

  • vava1
    August 11, 2010

    MAXUS was a very popular and competitive van, there’s a huge number on the roads of the UK and mainland europe considering the short length of time they were on sale

    Still a relatively new design (vans have longer periods between re-designs), MAXUS would be very marketable all over europe and would find many customers glad to see it back

  • Michael
    August 14, 2010

    bring LDV back to the UK, and make at MG Birmingham.

  • Chris
    August 16, 2010

    hk, The Maxus van as said by vava1 was a very popular van in the UK given its short time on sale.

    I do not own one, but given it popularity in the UK during its short time in production I think it would be nice to see it back in the UK.

    Also it shares its Engine with the LTi TX4 Black Cab, another “British” product no longer built in the UK!

    Renault/Vauxhall released there new Master/Movano vans in the UK around 6-8 weeks ago and so far I have not seen a single one on the road! However a van that has not been sold in the UK for a couple of years I still see more off, the LDV Maxus!

  • Chris
    August 16, 2010

    Oddly after all this time, the LDV website is still up and running however the web address changed to http://www.ldvgb.com! It was previously http://www.ldv.com

  • jimmyX
    August 17, 2010

    The LDV Maxus was a great drive and had a specification on a par with the best of the rest. But it was let down by being designed as a large Daewoo Matiz by the engineers at Worthing in the late 90s! LDV made a valiant effort by finally getting it into production on a tiny budget at drews lane in 2005. However the damage was already done. The doors were just embarrasing! Cab door hinges cracked ang dropped. Side load doors slid off! rear doors didnt open. LDV sold more 20 year old Convoys in 2005 than they did New Maxus’ in 2006. However if the Chinese can sort out detail they have got a bargain.

  • CZZ
    December 20, 2010

    I wonder when will SAIC put LDV van into production in Wuxi ? 2011?
    As said to Leland truck,one serious of which manufactured by Luo Yang First Tractor Work with “Dong Fang Hong” brand in 1990’s.It also produced Berlet military truck before.

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