Dongfeng-Nissan planning to create own brand
Dongfeng-Nissan have been on a sales roll for the past few years and have gone from strength to strength on the back of strong sales thanks to low tax on sub 1.6L cars and a wide range of vehicles, Dongfeng-Nissan sold 500,000 cars in 2009 and are planning to sell 600,000 in 2010, in addition they are getting ready to produce their two millionth car together.
Now Dongfeng-Nissan are planning to capitalize on their success and start their own jointly developed brand for the Chinese market, originally Dongfeng-Nissan’s CEO, Mr. Song Yuan Shi expressed that they were not planning to build a new brand, but it seems that Mr. Song is going to have to go back on his word. The first car is expected to be based on the current Nissan Tiida platform and will be a hatchback vehicle with a sports styling.
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