Dongfeng-Nissan’s new brand to launch tomorrow?!
Dongfeng-Nissan will launch their two millionth jointly produced vehicle, and will also announce their new strategic plan for the next few years, a huge part of which is expected to be a new brand of cars that will be developed by Nissan Dongfeng for the Chinese market, remember that Dongfeng’s own brand has not been overly succesful so far in China, and by working with Nissan they will be able to master high quality branding, servicing, and engineering but at a lower cost.
Rumors of the last generation of Nissan Sunny coming back into production under the new brand have been circulating for some while, the Nissan Tiida platform is also expected to make an appearance under a new brand.
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Guangzhou Auto has already done that by buying an Alfa Romeo platform and running gears but adding a Japanese skin and interior. FAW is the first to do that in its Besturn line, now is followed by Dongfeng. Are we going to see a flooding of outdated Japanese, Korean, Italian…models in so called domestic brands disguise? With the re-introduction of age-old Suzuki Alto, I am afraid we are getting there.
Much talk about names on the site lately, so here we go again. Dongfeng-Nissan has announced that the brand name for their new, lower priced line of cars will be Venucia (ven-ou-sha). Chinese name will be Qi Chen or Morning Star in English. Not really a bad name considering some of the others we have discussed.
On this account Venucia is not bad, pretty Italian similar to Lancia. However the logo is hopeless, the 5 stars resemble to the Chinese flag except in blue color.