Brilliance to launch new sports sedan in 2011

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Brilliance are a much under-rated Chinese company, they are a car company that follows the Western ethic of having a product in each segment, i.e. a sedan, a wagon, a compact hatch, an MPV etc but has failed to grab the attention of the Chinese consumer in the way that Geely or Chery have thanks to their myriad of overlapping products and internal showroom competition. Brilliance currently has three sedans on offer, a hatch, a coupe, and of course its MPV range from the Jinbei series, what Brilliance does not have is its own SUV.

In 2010 Brilliance apparently got to work on a new platform that will sit higher than the BS4 and FSV compact sedans and will be considered a sports platform, taking the best from the BS4 and the best from the Brilliance Coupe to make a compact sports sedan. The new platform is being called the A4 platform and will form the basis of a new SUV that is expected to make an appearance towards the end of 2011 if we get to see a concept car at the Shanghai Auto Show in 2011. The new A4 based sedan will eventually kill off the BS4, pictures of the A4 have been leaked to the internet and show the car out testing, the front end seems to resemble a Skoda Octavia especially around the grill area. Chinese Brilliance fans have already been busy photoshopping this new front end onto BMW X1′s to forsee what a future Brilliance SUV will look like as Brilliance seems to enjoy the calm styling of its partner BMW.

In all likelihood we will see this model in concept form at next week’s Guangzhou Auto Show, and then see the production car next year alongside a concept SUV from Brilliance.