Range Rover Evoque five door debuts in China, gains Chinese name


DSCF9142 300x225 Range Rover Evoque five door debuts in China, gains Chinese nameRange Rover’s luxury crossover, the Evoque, was debuted earlier today in China for the first time and also saw the international debut of the five door Range Rover Evoque. Land Rover China’s Managing Director, Mr. Chris Brown, was on hand to launch the new car to a very excited crowd and showed the path that the Evoque will take over the next few months.

Mr. Brown also announced the Evoque’s Chinese name: 极光 (Ji Guang), which means extremely bright – something that the Evoque certainly is. The Chinese luxury Crossover market has picked up considerable speed in the past few months with Mercedes, Infiniti, Audi, and BMW all putting their own models into the pile. The Evoque will certainly prove to be a popular model in China, especially in five door trim, due the to strength of the Range Rover brand.

ash 010 web avatar Range Rover Evoque five door debuts in China, gains Chinese name

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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1 Comment so far, why not add your thoughts as well?

  1. avatar dragin says:

    Rover has done well under Beijing Huitong Luhua Traders going back to 2003. Let’s see if Tata will keep the momentum.

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