Toyota Zelas aka Scion tC shown in China, to launch in 2011


toyota zelas1 300x193 Toyota Zelas aka Scion tC shown in China, to launch in 2011

Somewhere in early 2010 Toyota realized that its China line up was going in the wrong direction, too many large cars and too many SUV’s and not enough small cars, Toyota’s has decided the way forward is to introduce some of the Scion range into China in a bid to introduce younger buyers to the Toyota brand. The Scion tC has been renamed the Zelas for the Chinese market and also some Middle East markets, the second generation version is powered by a 2.5l 180bhp four cylinder engine, Toyota has not yet announced any pricing but it is expected to be less than 300,000rmb, but with Hyundai’s Genesis Coupe on sale for 210,000rmb with a much more powerful turbo unit, the Toyota might be up against some one way competition.

ash 010 web avatar Toyota Zelas aka Scion tC shown in China, to launch in 2011

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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3 Comments so far, please add your thoughts!

  1. avatar Vie says:

    I’m not the only one who thinks this cars styling feels a bit… ..90′s am I?

    Not bad, just looks like a 1990′s product rather than a 2010′s.

  2. avatar dragin says:

    Nice looking red car…the kind that Santa might drive when he’s in the south and sleighless. :-) Besides Toyota needs all the good PR it can get.
    Merry Christmas and Happy New Year CCT. Keep up the good work in 2011.

  3. avatar Henry Fjord says:

    RMB300,000- that’s… USD45,000 for a SCION?

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