Beijing Auto to announce small car brand later this month


BAIC minivans 300x221 Beijing Auto to announce small car brand later this monthBeijing Auto are pulling back from their position as a stale producer of 45 year old jeeps and are planning to reintroduce the brand with a boom. Saab based vehicles are expected to illuminate the brand at the end of the year when the cars will finally roll down the production line, but long before that Beijing Auto plans to launch a mini car brand that will be used largely in rural areas.

Beijing Auto have set up a gigantic new automotive building complex in Hunan’s Zhuzhou city which will become the hub of all new automotive production, however Beijing Auto are planning for a new factory in Beijing.

The mini vans pictured to the left are the first vans that Beijing Auto will be making, the vans are without logo or branding so it seems that they are going to be pushed off in a separate brand from the Beijing 京 that we have seen so often.

Editorial note: Swapped province from Hubei to Hunan, thanks Mr. Fleetham!

ash 010 web avatar Beijing Auto to announce small car brand later this month

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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1 Comment so far, why not add your thoughts as well?

  1. avatar santos palisander says:

    In recent days, the management of Saab has admitted to having cash flow problems, and are actively seeking investment partners. BAIC made an offer for Opel during GM’s bankruptcy proceedings, and they recently purchased a former GM transmission factory in Sweden. Saab could offer them technology similar to Opel at a much lower price. Wonder if there’s any serious interest?

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