Subaru’s XV concept being readied for Shanghai Auto Show

Shanghai Auto Show | Ash | April 12, 2011 at 4:15 pm

Subaru’s original Impreza XV failed to stir on buyers in the Chinese market with just a handful being driven off parking lots, but the new concept looks to be a major overhaul of the current bland XV.

Subaru has realized that the Chinese market is crossover crazy and well styled crossovers seem to be selling like hotcakes in China, but the Chinese consumer never took to the XV in any major way. The XV concept is likely to give some major hints to what the future Impreza will look like, but the new Impreza won’t be launching in Shanghai but in New York in a few weeks time.

Chinese netizens were asking why Subaru were planning to launch the Brilliance FRV Crossover under their own name.

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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