Range Rover Evoque China Pricing Announced in Shanghai

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The Chinese market has been a life saver for British company Jaguar Land Rover, sales of Land Rover vehicles has been a lot greater than Jaguar sales in the past few years as Chinese consumers take to the roads in luxury SUV’s rather than business orientated sedans. China got its first taste of the Evoque at the Guangzhou Auto Show in 2010 when the three door and five door models had their Asia Premiere, for Shanghai Auto Show 2011 the media were able to get hands on with the miniture motor and also see its pricing for the first time.

Since the 2010 Guangzhou Auto Show, Land Rover have received nearly 1,000 pre-orders, but since pricing has been announced more are expected to flock to the brand. The five door Evoque will be priced from 628,000rmb whilst the three door coupe will be 638,000rmb, prices in the UK start at just 300,000rmb but the Evoque is an import and import taxes do apply.

The Evoque is expected to be serious competition for other compact luxury SUV’s, especially the Porsche Cayanne, whilst the two do not compete on power they do compete on looks and branding, and in China looks and brand are more important than power.