What happens when you buy a rapidly aging sedan platform from a Swedish company owned by Americans? Of course you get laughed out of town, especially as everyone told you to hang in there until you get something of Saab that was created in the last decade. Enter the T60:
The T60′s sole goal in life is to show that Beijing Auto are still capable of making a beautiful car out of an old platform, the T60 will be the flagship model in the Beijing line up, the concept car was revealed in Shanghai and wowed an amazed crowd. You can expect the T60 to be on the market in early 2012 according to the vice director of passenger car sales, Mr. Liu Yu. In a recent interview with Chinese auto portal, Netease.com, Mr. Liu revealed that Beijing Auto’s biggest problem is that it is lacking a strong brand, although this is likely to be overcome in the next few months.
SAIC found itself in a similar position in early 2006 when the Roewe name and dealership network was sparely populated after the cars initial launch. Another problem that Beijing Auto will face is that its own home market of Beijing is undergoing a round of anti car policies that see auto registrations limited to just 20,000 new cars each month, other first tier cities where potential T60 owners lurk are likely to have the same problem with license plate fees overly expensive.
Nether the less, if the T60 is representative of models that are yet to come from Beijing Auto we can expect a strong line up of world class cars.