For Chery their seems to be no cohesive design theme going through their brands, probably due to them using design houses such as Pininfarina and then also using their own internal design team to make a few models â€“ the lack of a structured design theme is really bringing them down in international circles. On one stand you have the Riich and Reely models, then you have the Chery branded vehicles and the introduction of the E5, and also the Eastar. The Eastar was Cheryâ€™s first full size sedan in early 2003, the model was allegedly based on the Daewoo Magnus, clone or no clone the original Eastar sold extremely well due to it being one of the few Chinese sedans on the market at the time, even Brilliance didnâ€™t bring their BS6 to the market until a few months later but as an unknown brand sales were low.
The new Eastar is a million miles away from its previous version, the sleek lines put on par with the Kiaâ€™s and Hyundaiâ€™s of yesteryear and could even (perhaps) be compared to a toned down Kia K5 (Optima) sedan in the right light. The Eastar rides on top of the Riich G5 platform and is carrying a naturally aspirated engine rather than the thirsty 2.0T engine that is in place in the Riich G5.
Pricing is expected to be around 120,000rmb when launched which should make it highly competitive with other Chinese branded cars and even some international models.