Guangzhou Toyota denies plans for sub-brand

Guangzhou Toyota was widely expected to join other car companies and produce its own sub brand to entice the large youth market in its home market of Guangdong, but Guangzhou-Toyota’s Vice President, Mr. Feng Xing Ya, has come out to deny that they have such plans.

Mr. Feng expressed his thoughts in an interview with Netease Auto, he believes that sub brands are a good idea but claimed that Guangzhou Toyota has no such plans as of yet. That is not to say that Guangzhou-Toyota will join the sub brand race wit Honda, Nissan and GM, instead the focus should be on FAW-Toyota, the other Toyota joint venture partnership in China.

FrankF

Frank entered the automotive industry via his father's instructions. He grew up with cars around him, especially as his father was a major auto restorer, Frank's childhood was spent passing beers, tools and coffee to his father whilst he explained the ins and outs of engines. Frank now works in the Chinese car industry at a specific manufacturer.