Greatwall to launch new brands in second half of 2011


gwm brand 300x105 Greatwall to launch new brands in second half of 2011Greatwall are planning to launch their new three brands towards the end of the year according to media reports, the company will also return to the stock market after a brief respite in June at the earliest.

Greatwall Motors (GWM) are planning to split their current line up into three distinct product lines that will carry seperate logos, (left) the Hover logo has scene small changes with the Great Wall being slightly more bent, but the pick up brand and also the passenger car brand are new introductions. The pick up brand is likely to be a continuation of the Wingle brand, and the sedan brand will continue to use the Voleex name,  the SUV brand will of course be Hover, or now Haval as GWM lost the rights to this name in some markets.

Greatwall are also planning to launch the Voleex C50 later this year with their own self developed 1.5T engine, the C50 and its new engine had their first official airing at the Shanghai Auto Show last month. Furthermore, Greatwall are also developing AO and A class cars, as well as pure electric vehicles, one particular EV is expected to hit the production line in August and be on limited sale shortly afterwards.

ash 010 web avatar Greatwall to launch new brands in second half of 2011

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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1 Comment so far, why not add your thoughts as well?

  1. avatar Gong says:

    Too many logos will make consumers puzzele. Maybe they should use a same logo somewhere, like Toyota Crown.

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