FAW are having problems with the Besturn brand, they don’t know if to call it a FAW, a Besturn or a Hong Qi, they’ve tried all in the past 18 months but now it seems that they are sticking with the FAW logo for the new Beturn B70, B90 and SUV. Besturn’s branding crisis appears to have been solved at long last, but will it be the final change for the brand that seems to be continually undergoing change?
FAW-Dealers maybe happy to hear that the Besturn brand is finally settling under the FAW banner but the brand maybe cheapened as FAW plan to put the same logo on their Xiali series of cars in the next few months. Our advice to FAW is simple, keep the FAW badge for the cheaper cars, and use the Hong Qi (Redflag) badge and logos instead of the awkward Besturn badge – the Hong Qi brand is China’s oldest continuing brand and is held in high regard when compared to these brands that are created overnight without much thought.
According to FAW’s Passenger Car Division’s General Manager, Mr. Zhang Pi Jie, the new Besturn B70 will be flying the FAW eagle first, but the forthcoming B90, SUV and MPV models will also be sporting the eagle up front, a total of seven new cars are in the pipeline including the facelift B70, the next generation B70 and facelift B50.