Subaru to build new small SUV in China


M99800030a Subaru to build new small SUV in China

XV Concept

The joint venture between Subaru and Chery is all systems go according to media reports and will be churning out a new small SUV that will sit under the Forester in the Subaru line up. Before any wild stories appear regarding what a future Subaru SUV might look like, its likely that the car in question is going to be the Subaru XV concept that was already shown at the Shanghai Auto Show in April this year. The XV is essentially the Subaru Impreza crossover.

Subaru entered the Chinese market relatively early in 2004 with imported models but did not see big sales until roughly 2008, 2008′s sales stood at just 15000 units but jumped to 57,000 units in 2010.  By adding locally produced cars to the line up Subaru will be able to tap a much larger consumer base who would be otherwise put off from buying imported models.

 

ash 010 web avatar Subaru to build new small SUV in China

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.

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