Late last week the British sports car brand Caterham announced their plans to enter the Chinese market. The niche manufacturer of open topped road and track going sports cars have long been an export orientated company with much of their production being sold to France and Japan where the car has gained cult status in certain circles, now the company is looking to enter China.
In recent years the majority of sports car companies have turned to China to boost their sales, big sports brands such as Ferrari and Lamborghini have already entered the market, but other smaller niche companies such as Korea’s Spirra are also entering into China. For the Chinese market Caterham have signed up with Courtenay International Trading to assist them with the Chinese market entry,
Caterham are planning to launch its range in China, which are made up of Euro5 compliant models including the Roadsport 120, Superlight 120, Roadsports 175, Superlight R300, and CSR175.Â Caterham Carsâ€™ International Business Manager, David Ridley, said: â€œWe are engaged in one of the most exciting new chapters in the Caterham Cars story and our entry into the Chinese market is another tangible sign of how Caterham is striving to become a truly global brand.â€