Whilst other Chinese manufacturers are busy entering developing markets, only SAIC have been able to grab the bull by the horns and enter a mature Western market with its products. The MG6 launched in the UK earlier this year and was quickly followed up by the launch of the MG6 Saloon which is essentially the Roewe 550 from the Chinese market but rebranded and rebadged for the UK markets, eventually SAIC will move the MG brand into continental Europe.
Geely are now also gearing up to take on the UK market with their Emgrand range, Geely will have to do a great amount of ground work before introducing the Emgrand range into the UK market – they will first work with their partners at LTI in the UK to start aftermarket services and auto part sales to the UK market and will eventually launch the Emgrand range of cars to UK markets.
The Emgrand series of vehicles are expected to undergo European Whole Vehicle Type Approval standards testing later this year and could be on the market as early as 2013. Geely have also been working on a series of small displacement diesel engines which are of course aimed at thrifty consumers in mature European and Australian markets.