Toyota to launch Mark X ZiO in China

Spy Shots, Toyota China | Ash | August 19, 2011 at 2:14 pm

Toyota have already launched the latest generation of the Mark X into China, where it is more commonly known as the Toyota Reiz. The 2.5V6 RWD sedan is priced in the low 200,000rmb area which makes it very affordable and highly competitive against other sedans such as the Buick Regal and Skoda Octavia VRS. The Reiz became a popular alternative to mainstream sedans, it didn’t pick up a great amount of sales in the early days but the latest generation has the sales count ticking over nicely. Sadly, the Mark X ZiO only shares a name with the RWD Mark X, the big people mover is actually a front wheel drive car although it does share the same 2.5L powerplant.

Pictures have been sent off to the Chinese patent office which usually indicates that the car is readying to launch in the market, and of course the pictures have made it to the internet already. What is not initially clear is if this model will be imported into China or made locally via the FAW-Toyota joint venture in Changchun. Only time will tell.

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.