China’s midsize car segment hits seven-year itch

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The Midsize car segment is usually the most profitable one in China’s auto market. The launch of Guangqi Honda’s Accord in 2003 marked a new era for the segment. Since then, the segment has seen rapid growth for more than seven years. However, the segment has experienced a rare sales decline since the start of 2011.

Data shows the average sales growth of the segment’s eight leading models in the first quarter of this year was only 2.3%. The sales of Accord, Camry, and Magotan’s all decreased from a year earlier, in short the segment underperformed the entire market in the first half of this year.

The major reason for the sluggish sales of midsize cars this year is the strong competition from the lower-end A-class cars and the higher-end luxury cars, which compressed the growth space of the segment.

About the author  ⁄ SusanZhao

Susan is an English major from Xi Dian University in Xi’an, she majored in Technical English and worked for the English based news company Sino Cast. She later made the move to Shanghai in 2008 and made a name for herself at a translator in the automotive industry.

5 Comments

  • dragin
    August 12, 2011

    Which Chinese maker’s models are we talking about here?

  • Susan Author
    August 15, 2011

    Accord, Camry, new Teana, PASSAT, new LaCrosse, new Regal, Mazda6, and Magotan.

  • Susan Author
    August 15, 2011

    The eight leading midsize models.

  • Gerald
    August 16, 2011

    The refreshed Mondeo (2.0T) seems to be selling well here.

  • Gerald
    August 16, 2011

    I can believe that many buyers are moving to luxury cars – I have seen lots of the new 5-series here (more than the refreshed Mondeo).

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