Jeep hunting for production in China

Share Our Knowledge With Your Friends, Contacts And Co-Workers

From Bloomberg:

Jeep CEO Mike Manley hopes to negotiate a deal in the next several weeks that will result in Jeep production in China.

Manley departed for China Wednesday to negotiate a deal with Guangzhou Automobile Group Co Ltd., a Chinese company that has a joint venture with Fiat.

Fiat has a very strong partner there so I will be discussing various options with them,” Manley said during an interview at the Frankfurt auto show. “If I can localize Jeep you are going to see many, many multiples of what we sell today.”

Manley also is responsible for marketing the Fiat Group’s brands in Asia.

The Grand Cherokee, Wrangler, Patriot and Compass currently are imported and sold in China.

Manley said the Compass, Patriot and Wrangler would be the obvious choices for Chinese production, as would the SUV under development that is smaller than the Compass and Patriot. That unnamed vehicle is being developed on a front-drive Fiat platform and will go into production in 2013.

“For us to grow in China, you have to produce. The import duties are pretty high when you bring vehicles in,” Manley said. “Our vehicles really play in the premium segment in China. I would call them niche and for me the market is just too big an opportunity not to take advantage of it on a local manufacturing basis.”

If a deal is negotiated, Manley said the next issue is approval by several government agencies in China.

Said Manley: “If we found the right partner, and we got all of the approvals, you could have local production of Jeep in 18 to 24 months after that process.”

About the author  ⁄ 

One Comment

  • dragin
    September 25, 2011

    How ironic that the JV trailblazer, i.e. first to contract in China, is now beating the bushes looking for a place to build its product. Yes, Guangzhou seems like a good choice, far far away from Beijing.
    Back in 1983 what were you thinking?
    Perhaps Urumqi would have been the more creative choice..

Leave a Comment

See News by Industry
Industry News China Green Auto News Spy Shots China Auto Culture
See News By Brand
Acura China Acura China Aston Martin China Aston Martin Audi China,FAW-Audi Audi China
Baojun Auto Baojun Beijing Auto Beijing Auto Group Beijing Auto Beijing Auto
Besturn Auto, FAW Besturn Besturn BMW China BMW China Brilliance Auto Brilliance Auto
Buick China Buick China Baojun Auto BYD Baojun Auto Cadillac
Changa,Chang'an Chang'an - Chana Changfeng Changfeng Changhe Auto Changhe
Chery Auto Chery Chevrolet China Chevrolet Chevrolet China Chrysler
Citroen China Citroen Dodge China Dodge Dodge China Citroen DS
Dongfeng Auto Dongfeng Geely Emgrand Emgrand Geely Emgrand Englon
FAW,First Automobile Works FAW Ferrari China Ferrari Fiat China Fiat
Foday Auto Foday Ford China,Changan-Ford Ford Guangzhou Auto Guangzhou Auto
Geely Auto Geely Geely Auto Gleagle GoNow Auto GoNow
Great Wall Great Wall Hafei Auto Hafei Haima Haima
Hawtai Hawtai Honda Honda Huanghai Yellow Sea Auto Huanghai (Yellow Sea)
Hyundai China Hyundai Infiniti China Infiniti JAC China JAC
Jaguar Jaguar Jinbei Jinbei JMC JMC
Kia Kia     Jaguar Land Rover
Landwind Landwind Lexus China Lexus Lifan Auto Lifan
Lincoln Lincoln Youngman Lotus Youngman Lotus Luxgen Luxgen
Mazda Mazda Mercedes China Mercedes MG - Morris Garages MG
MINI China MINI Mitsubishi China Mitsubishi Nissan China Nissan
Opel China Opel Opel China Peugeot Reely China Reely
Renault Riich Riich Riich Roewe
Rolls-Royce China Rolls-Royce SEAT SEAT Senova Senova/ShenBao
Double Ring Double Ring - Shuang Huan Sichuan Yema Sichuan Yema Skoda Skoda
Double Ring Smart Subaru Subaru Suzuki Suzuki
Toyota Toyota Volvo Volvo Volkswagen Volkswagen
Zotye Zotye   Others    
Close
Sign up today to receive China Car Times weekly newsletter!
Your name
Your email