FAW’s OuLai brand to satisfy economy market with economy sedan
First Automobile Works owns multiple brands, at the top end they have the flagship Hong Qi (Red Flag), then in the middle they have Besturn, then Xiali in the economy section, and now they are planning to add OuLai. Oulai will sit at the bottom of the range and its first car will be based on the 1982 mark 2 VW Jetta platform – a car that never went out of production in China. The first Oulai model is expected to be the below ‘Ou Lang‘.
The Oulang will carry a 1.3L and a 1.5L engine when it launches next week at the Guangzhou Auto Show.
In a topsy turvy world, Chinese manufacturers are keen to add new brands to their portfolios, however Western manufacturers are keen to shed them. It’s not clear what Oulai may bring to the Chinese market, Xiali was already largely regarded as a base brand itself.
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why does Chinese car companies have to have sub-brands? they should have just focus on improving and varying their current and future line-up. yes, other foreign companies also have sub-brands but they do it by buying other firms and use them to sell their cars more by putting another badge. forgive me, but I dont understand the need for so many sub-brands in China. hope you fail OLAY
Chinese brands have been around for a while, they have not focused on branding but instead focused their attention on rapid model line up, factory expansion and technological achievements all of which are well done but a lack of branding is the final killer in my opinion. The sub brands are using old technology (same as Chinese companies) but with strong branding machines behind them.