Nissan’s Venucia sub brand to bare child at the Guangzhou Auto Show

---

Nissan announced the Venucia brand nearly a year ago, but the brand has not yet sired its first model. The brand will be using the older Nissan Tiida platform for its first car and is likely to reskinned, although the below pictures seem to indicate that the first Venucia will look rather like the Tiida sedan.

The Venucia brand follows in the same foot steps as GM’s Baojun brand which was set up between a third way joint venture between SAIC, GM and Wuling. The Baojun brand has had a good start with several thousand units being sold in the first months of it being in production. Honda has also set up multiple sub brands with its partners at Guangzhou Honda where the Li Nian brand was hatched and over at Dongfeng-Honda where the Ciimo brand is about to delivered.

 

Nissan have already become market leaders in the Chinese markets with 750,000 units sold in 2010, by recycling their older platforms for use within the Venucia brand which will be targeted at economy buyers in rural areas Nissan will be able to net even more sales.