Old Tiida becomes the Venucia D50 in China

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At this years Guangzhou Auto Show Nissan showed off its new Venucia D50 on stage, although journalists were somewhat forbidden from getting too close to the D50 in case they realized it was a warmed over last generation Tiida. The Venucia brand in 2010 when the sub brand craze was just starting to kick off as a way for manufacturers to recycle their old products to potential economy buyers who wanted a foreign brand but only had the budget for a Chinese brand, by buying a sub brand product consumers would be able to get those foreign designed looks and ‘mature technology’ for a Chinese price, on the other hand they could chose a locally designed and engineer car with unknown technology. From a consumers point of view, the sub brand might be the way forward, if they like old technology. Auto commentators did not take well to the introduction of the Venucia model as Nissan and Honda both introduced badge engineered cars rather than introducing an entirely new car based on older technology as with GM’s Baojun brand.

Power will come from the same under powered 1.6L from the old Nissan Tiida along with the same transmissions, pricing is expected to be around 70,000rmb when it launches in early 2012.