Guangzhou Fiat: performance price ration win the market

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With China’s auto market cooling down, the domestically produced cars are under greater pressure. How does the joint venture between Fiat and Guangzhou Automobile (Hereinafter refer to as Guangzhou Fiat) respond to the competition, a reporter from the Shanghai Securities  interviewed Jiang Ping, the vice president of Guangzhou Fiat.

Reporters: Guangzhou Fiat will launch its first domestically produced cars in 2011. Facing such a fierce market competition, the growth rate is not satisfactory. Do you have any plan for it?

Jiang Ping: The first domestically produced model “C-Medium” will be put into production in July next year. The certified prototype vehicle trial was completed as planned on November 15. The car will be the direct competitor of “Focus”, “Jetta” and “Corolla” as the representative of mainstream midsize sedan market.

We know that if the performance price ratio is not high, there is no chance to win the market. Judging from the current situation, the performance price ration for C-medium ought to be prior to others. When officially put into mass production, the localization rate of C-medium will reach 90%, which will greatly reduce the production costs.