Next Generation Acura RDX testing in China

Spy Shots | Ash | January 3, 2012 at 12:44 pm

The Chinese luxury car market has become a battle ground of immense proportions for luxury cars, in 2011 it was the only segment of the market that saw considerable growth although that might change in 2012 if the Chinese economy slows. Acura have been in the Chinese market for a number of years, but the brand has never been able to compete with Western luxury names such as BMW, Audi, or Mercedes, or even Jaguar-Land Rover.

Acura has seen some success with the launch of the MDX in the Chinese market, but other SUV models have been slow in arriving to the PRC, however it looks like the latest generation of RDX is likely to be launched in China very soon as it has been spotted testing in China ahead of its Detroit Auto Show launch in January later this year.

The introduction of the RDX at the bottom of the Acura totem pole will give the Acura brand a wider audience, the RDX is likely to be targeted at other compact luxury SUV’s such as the Audi Q5, BMW X3 and also the Mercedes GLK, pricing is expected to be around 400,000 – 500,000rmb when launched.

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.