BYD’s Xia Zhi Bing lands at Zotye

BYD Auto, Industry News, Zotye | Ash | January 19, 2012 at 8:50 pm

Xia Zhi Bing left BYD in a media storm, the former sales director left just before a round of mandatory lays offs in BYD’s sales department which saw 1000 white collar workers without a job. Mr. Xia was responsible for the rapid expansion of the BYD sales network which eventually lead to unsatisfied dealers leaving the network due to high levels of competition and high levels of stock being pushed onto them by BYD.

Since leaving BYD in August Mr. Xia has been unheard of, Zotye announced earlier today that they have hired Mr. Xia as their new CEO and will cover all of Zotye’s business matters in the future. Zotye are planning to rapidly expand their model line up in China and abroad with new models being launched on a more regular basis. Zotye will no doubt benefit from Mr. Xia’s experience within the industry, as well as the lessons learned from BYD.

Ash

Ash came to China at 18 on a whim and never left. Some 10 years later he collected a degree and a family along the way and now focuses his time on watching the Chinese car industry develop. He has witnessed the market change from being minor backyard market in to the world's biggest and most important market for all car manufacturers. You can contact or connect with him via Linkedin by clicking the 'Website' link.