Hyundai’s first Shou Wang sedan is old Elantra

Share Our Knowledge With Your Friends, Contacts And Co-Workers

ShouWang Hyundais first Shou Wang sedan is old ElantraConcept cars are great, they show the full design capabilities of a companies internal or contracted design studio and sometimes they show where a car company is heading, be it more up market or more down with the kids.

When Hyundai launched their Shou Wang brand and also the first Shou Wang sedan the Chinese media went a little off the rails. Hyundai is likely the only company in the Chinese market that actually needs a sub brand, as the Korean brand goes further up market with increasingly improved products the bottom end of the market still needs to be taken care of as well, hence Shou Wang.

The first concept from Shou Wang, shown left, was a grand swooping design with attractive curves at each corner, it looked more like a future mid range luxury car than something that was going to be pushed into a sub brand to keep the main brand from being disenfranchised from its lower market customers.

However, concepts are concepts of course and the bitter truth of reality has hit home, the first Shou Wang to hit the streets will be the third generation Hyundai Elantra (pictured lower left) which has been given a makeover to make it look somewhat like the Shou Wang concept shown above, but somehow looks nothing like it at all.

The interesting thing about the Elantra-Shou Wang on the left is that it doesn’t have an engine, instead the traditional gasoline has been dumped in favor of an all electric drive system. This model will know be known as the BH7000 and has enough juice to power its 20Kw motor up to top speeds of 120kph with a total weight of 1440kg including batteries. This model has apparently already been cleared for production and should hit the production lines in the next few months.

Chinese commentators have been harsh on the introduction of sub brands by foreign manufacturers in the Chinese market as foreign car companies have basically recycled their old products with a new brand which hasn’t given the Chinese car industry any sort of technological advancement. However, Shou Wang’s production of a valid electric car might make other joint venture manufacturers sit up and pay attention.

About the author  ⁄ 

No Comments

Leave a Comment

See News by Industry
Industry News China Green Auto News Spy Shots China Auto Culture
See News By Brand
Acura China Acura China Aston Martin China Aston Martin Audi China,FAW-Audi Audi China
Baojun Auto Baojun Beijing Auto Beijing Auto Group Beijing Auto Beijing Auto
Besturn Auto, FAW Besturn Besturn BMW China BMW China Brilliance Auto Brilliance Auto
Buick China Buick China Baojun Auto BYD Baojun Auto Cadillac
Changa,Chang'an Chang'an - Chana Changfeng Changfeng Changhe Auto Changhe
Chery Auto Chery Chevrolet China Chevrolet Chevrolet China Chrysler
Citroen China Citroen Dodge China Dodge Dodge China Citroen DS
Dongfeng Auto Dongfeng Geely Emgrand Emgrand Geely Emgrand Englon
FAW,First Automobile Works FAW Ferrari China Ferrari Fiat China Fiat
Foday Auto Foday Ford China,Changan-Ford Ford Guangzhou Auto Guangzhou Auto
Geely Auto Geely Geely Auto Gleagle GoNow Auto GoNow
Great Wall Great Wall Hafei Auto Hafei Haima Haima
Hawtai Hawtai Honda Honda Huanghai Yellow Sea Auto Huanghai (Yellow Sea)
Hyundai China Hyundai Infiniti China Infiniti JAC China JAC
Jaguar Jaguar Jinbei Jinbei JMC JMC
Kia Kia     Jaguar Land Rover
Landwind Landwind Lexus China Lexus Lifan Auto Lifan
Lincoln Lincoln Youngman Lotus Youngman Lotus Luxgen Luxgen
Mazda Mazda Mercedes China Mercedes MG - Morris Garages MG
MINI China MINI Mitsubishi China Mitsubishi Nissan China Nissan
Opel China Opel Opel China Peugeot Reely China Reely
Renault Riich Riich Riich Roewe
Rolls-Royce China Rolls-Royce SEAT SEAT Senova Senova/ShenBao
Double Ring Double Ring - Shuang Huan Sichuan Yema Sichuan Yema Skoda Skoda
Double Ring Smart Subaru Subaru Suzuki Suzuki
Toyota Toyota Volvo Volvo Volkswagen Volkswagen
Zotye Zotye   Others    
Sign up today to receive China Car Times weekly newsletter!
Your name
Your email