The BMW 3-series is one of BMW China’s top selling vehicles but sales could be better if you use the Audi A4L as a measuring stick. The A4′s stretched wheel base makes the car more attractive to those that wish to be chauffeur driven rather than self driven which is a lot of potential buyers in the Chinese market. The last generation 3-series barely had enough room in the back to slide an envelope in, so BMW-China did the obvious and stretched it:
The 320i, 328i and 335i will go into production at BMW’s new factory with Brilliance Auto later this year, to begin with the new 3-series will be imported into China but eventually these cars will be made locally, Chinese consumers will also benefit from the addition of the 335i model being made locally, previously this was only imported into China. The rear leg space addition is more than obvious on the top of the line 335i model which puts it between the Audi A4L and also A6L in terms of size and pricing.
Eventual pricing is expected to start for around 290,000rmb for the base 3-series but will rise to mid 400,000rmb area for the top models.