Honda CRZ for China
The CRZ’s main goal was to be a fun, compact, sporty hybrid, when the car officially launched in the USA it seemed that the media did not take to it straight away but the model has proven to be a success – sales in Japan reached over 10,000 units in the first month, US sales helped the CRZ be the fourth best selling hybrid in the country. So how will it fair in the People’s Republic of China? There is no love of hybrids in China as of yet, nor is there a love for small three door cars so the CRZ is going to have to play an interesting balancing game when it hits the market later this year.
The CRZ is undergoing testing in the sunny climes of Guangdong province and is expected to be imported into China later this year. As the Lexus CT200H is currently flying out of dealerships it seems that there is a demand for luxury hybrids but a lack of demand for slightly off looking ones such as the Prius (2010 sales were just 400 units), the CRZ will have to be priced at somewhere between the 150,000RMB to 250,000RMB if it is to take on other three door models such as the recently introduced Hyundai Veloster.
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I think you’re right on the price range, I’d expect it to run for a little over 200k since it’s a Hybrid.
CRZ can be pretty good looking rides. Will be interesting to see the pricing and any changes to the Chinese release, if any..