1.6L Mitsubishi Lancer to launch in China

Soueast Motors | FrankF | February 14, 2012 at 10:11 pm

SouEast-Mitsubishi are planning to boost their China sales with the introduction of a 1.6L Lancer, the eighth generation Lancer was first introduced in 2009 and has not had the sales success that was initially hoped. First engine offerings were 1.8L and 2.0L engines mated to CVT or manual gearboxes, but it is thought that the introduction of a 1.6L engine will take the Lancer to a wider audience with a price that could see it drop through the 100,000rmb bracket.

The last generation Lancer sold relatively well with its smaller displacement engines, perhaps SouEast-Mitsubishi are planning to give the Lancer a second shot in the arm.

FrankF

Frank entered the automotive industry via his father's instructions. He grew up with cars around him, especially as his father was a major auto restorer, Frank's childhood was spent passing beers, tools and coffee to his father whilst he explained the ins and outs of engines. Frank now works in the Chinese car industry at a specific manufacturer.