Nissan Murano Convertible Testing in China
The Murano SUV has already entered the Chinese market and was welcomed with a very muted response, it seems Chinese consumers did not take to well to the 500,000rmb (79,000USD) price tag for the 3.5L V6 SUV, just 76 units were sold in January 2012 whilst the Murano’s rival, the Toyota Highlander cleared sales of 5037 units.
Nissan are clearly aiming to enter a few niche markets in 2012, the first niche is of course the convertible SUV. The soft top Murano has been on the market in the US and Canada for quite some time, some reviews actually seemed to like it as long as you didn’t take the SUV/Sports Car Crossover onto any terrain that might be considered difficult.
The Murano convertible has been spotted in China by Chinese automotive media that are quick to establish that the mutant car is heading into Chinese markets in the next few months. What we’re likely to see is the Murano making a Beijing Auto Show appearance for some market research ahead of any launch. The less than warm response to the Chinese made Murano is a strong indicator that there really is no hunger for a rag top version that is likely cost somewhere in the region on 700,000rmb to 1 million RMB.
Tweet This
Share on Facebook
Digg This
Save to delicious
Stumble it
RSS Feed
Ok, the styling is funky (to say the least), it’s purpose is unclear and it’s just weird – but for some reason it still has some charm!
However, you really want to know WHY it doesn’t sell in China? It’s simple:
Nissan Murano in USA – 181-254,000rmb
Nissan Murano in China – starting price 488,000rmb
Nissan Murano cabriolet in USA – 281,000rmb
Nissan Murano cabriolet in China – 700,000rmb (est.)
Disgusting.
Good luck Nissan.
(conversion rate – 1USD = 6.3rmb)
If the Murano came in at 350,000rmb, possibly 380,000rmb for the cheapest model, they would have seen sales in the 1000 units per month segment.
Put a 2.5 V6 in with AWD for 320,000rmb and rising, sales would have been 1500-2000 units per month easily.
just bring the juke and make it here in china.. sell 1000′s every month.. forget this bigger suv. Anyone who wants a nice suv will buy audi Q’s or bmw X’s
I think you kidding?
Audi Q and BMW X these two craps..