Want to sell cars in China? Better start taking aim at female consumers

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pinkcar 300x199 Want to sell cars in China? Better start taking aim at female consumersThe Chinese car buying world has long been male dominated, for a while the men earned the big bucks whilst women struggled under a glass ceiling that prevented them going much further than secretaries, obviously that has changed with an increasing importance on women in the workplace and increasing number of women with advanced degrees that allow them to fly up the ladder. Today is of course International Women’s Day, Mao Ze Dong announced that women hold up half the sky and declared that women should have half the day off on March 8th.

According to statistics provided by Shanghai Securities Journal women are now the major car buyers in the Chinese market, in the first two months of 2012 women consumers accounted for 51.4% of car sales whilst men accounted for 48.6%, the first time that female consumers had exceeded male consumers in the Chinese market, looking back on 2011′s total car sales female consumers accounted for 43.1% of the market and males 56.9%. In the late 90′s male consumers accounted for 90% of sale, by 2002 women accounted for 20.3% and by 2008 it had risen to 33.9%.

Happy Women’s Day to our readers.

About the author  ⁄ FrankF

Frank entered the automotive industry via his father's instructions. He grew up with cars around him, especially as his father was a major auto restorer, Frank's childhood was spent passing beers, tools and coffee to his father whilst he explained the ins and outs of engines. Frank now works in the Chinese car industry at a specific manufacturer.

One Comment

  • autowranglers
    April 6, 2012

    this is the best site where u sell ur used car .

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