Beijing Auto, who has joint-ventures with Mercedes-Benz and Hyundai in China is readying an luxury sedan concept for the Beijing Auto Show. This would be sold under BAIC’s own brand, like the Saab-based C70G.
Named the C80K, it was designed with the help of Fioravanti, an Italian design studio and Shanghai-based Eastone.
The C80K is 5203mm long and 1915mm wide, which rivals large luxury sedans like BMW 7 Series and the Audi A8 in size. It features “suicide” doors and no B-pillar.
Chinese brands haven’t attempted to venture into the highly lucrative luxury segment. But with small cars seeing dwindling sales and large cars on the rise, local brands are now trying to move upmarket.