Red Flag Comes Back to Life With the H7

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Much hope is being placed on the Hong Qi H7, in an era when Chinese ministers are being told to cut back on their Audi procurement Chinese manufacturers are rolling out their luxury guns in hope of snapping up a big piece of the government procurement pie. Roewe rolled out the 950 which will be aimed at junior level ministers, Beijing Auto are on the verge of launching their own Beijing brand and Hong Qi are coming back with the H7.

The H7, according to some sources seems to be running on the back of Toyota architecture which has been a staple of Hong Qi throughout its years of mismanagement when the brand was half heartedly stapled onto any old Audi or Toyota cast offs, sales results reflected the public’s enthusiasm for HQ’s products.

At a press conference yesterday FAW put forward its plans for the HQ brand, an SUV, an MPV a new sedan and a limousine are all in the Hong Qi pipeline. FAW also announced that they had put 1600 people in the R&D development to work on these new projects, on the engine fron they have already developed V12, V8, V6 and four cylinder engines for the future models.

The new H7 measures in at (LxWxH) 5095 x 1875 x 1485mm and has a wheelbase of 2970mm, making it no shrinking violet and has plenty of road presence.  A 3.0L V6 has been installed for starters, although a smaller four cylinder engine is expected to make an appearance for those ministries that need big looks and budget performance.

The higher model H7′s come well equipped with every automotive acronym going, a night vision driving system and multi area air conditioning.

Out of last years 18.5 million auto sales in China, around 5% of all new cars were snapped up by ministry level fleets and a total of 900,000 passenger cars were sold to the government, clearly Hong Qi knows this and are chasing government sales with the new H7

 

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5 Comments

  • Jeff
    April 23, 2012

    Does BAIC not have a design studio or an engineering team of its own? Given the crappy designs they’ve been churning out, both in terms of exterior/interior designs and BAIC’s interminable reliance on foreign platforms, you wonder what BAIC has been doing all these years.

  • April 23, 2012

    BAIC? Hongqi is from FAW.

  • Gerald
    April 23, 2012

    The interior looks decent, however the exterior looks rather boring. The grille reminds me of some old (and very boring) Buick sedans.

  • Jeff
    April 23, 2012

    I meant FAW, oops…

  • Shanghai61
    April 25, 2012

    An old Toyota Crown with new Red Flag badging.

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