Toyota Qin, the other Qin on display at the Beijing Auto Show

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IMG 8741 Toyota Qin, the other Qin on display at the Beijing Auto Show

BYD launched a Qin, Toyota also launched a Qin. The difference? Well the difference is all in the Qin, Toyota’s Qin is 亲 which means Dear, as in ‘dear friend‘, BYD’s Qin is 秦 named after the bad ass marauder who got tired of petty squabbles between Chinese regional warlords and took the whole country for himself, being the first to unite China under a single ruler. Toyota’s Qin was given the English name ‘Dear’, the Qin is still at the concept stage and was designed by Toyota’s new R&D facility in Changshu, a small but increasingly important city near Shanghai. The Qin is expected to form the basis of a new future global small car that will be focused at younger buyers in developing worlds.

IMG 8734 Toyota Qin, the other Qin on display at the Beijing Auto Show

Toyota is rushing to increase its sales in China to around 1.6 to 1.8 million vehicles in the next few years, however the company has had an increasingly difficult time in the Chinese market owing to an over reliance on mid size sedans and has largely ignored smaller segment vehicles.

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2 Comments

  • Steve
    April 25, 2012

    ignored the sporty ones too.

  • dragin
    May 3, 2012

    Come to CCT for a good history lesson too. :)

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