Zhongxing Uses Libyan Civil War as Propaganda Victory

Share Our Knowledge With Your Friends, Contacts And Co-Workers

IMG 8457 Zhongxing Uses Libyan Civil War as Propaganda Victory

When the ‘Toyota Wars’ broke out between Chad and Libya, Toyota was slightly concerned with its good, honest, family orientated brand being associated with North African wars and skirmishes as the Hilux became the light cavalry vehicle of choice for militias that wanted to move people and heavy guns ASAP. You can understand Toyota’s apprehension about using the opportunity as a marketing tool, Japan became very anti war after its 1945 loss in the Second World War. During the Libyan Civil War last year, Zhong Xing (ZX Auto in English) vehicles became the tool of choice for the rebels as they conquered the desert kingdom and rolled in on Tripoli with home made guns attached to the top of ZX’s wares.

At the Beijing Auto Show Zhongxing were the polar opposite of Toyota, they were more than keen to point out that their trucks were battle hardened beasts that are quite capable of taking on the rigors of Chinese country life just as they are fighting Colonel Gaddafi to the death.

IMG 8456 Zhongxing Uses Libyan Civil War as Propaganda Victory

ZX Auto launched their ‘City Ark‘ which is a CCT appointed name due to the Chinese name being ‘都市方舟’ (Du Shi Fang Zhou’ The hatchback is ZX Auto’s first shot at making a hatchback vehicle and is a clear step away from their usual SUV and truck product up line up.

IMG 8450 Zhongxing Uses Libyan Civil War as Propaganda Victory

IMG 8453 Zhongxing Uses Libyan Civil War as Propaganda Victory

See the huge LED screens in the background? They were showing non stop coverage of ZX Auto’s battle scarred vehicles from the Libyan front, clearly it was a marketing coup for the Baoding city based company. For a company that sits in the shadows of the much larger Great Wall Motors, the Libyan front was a major marketing piece that just couldn’t be avoided.

Elsewhere on the ZX stand was the new Wei Hu truck, the truck has gained a clear design style that makes it look somewhat similar to the giant Ford style grills that are used on larger trucks in the North American market – but what ever makes these vehicle distinct in a crowded market can only be a good thing.

IMG 8447 Zhongxing Uses Libyan Civil War as Propaganda Victory

IMG 8449 Zhongxing Uses Libyan Civil War as Propaganda Victory

About the author  ⁄ 

No Comments

Leave a Comment

See News by Industry
Industry News China Green Auto News Spy Shots China Auto Culture
See News By Brand
Acura China Acura China Aston Martin China Aston Martin Audi China,FAW-Audi Audi China
Baojun Auto Baojun Beijing Auto Beijing Auto Group Beijing Auto Beijing Auto
Besturn Auto, FAW Besturn Besturn BMW China BMW China Brilliance Auto Brilliance Auto
Buick China Buick China Baojun Auto BYD Baojun Auto Cadillac
Changa,Chang'an Chang'an - Chana Changfeng Changfeng Changhe Auto Changhe
Chery Auto Chery Chevrolet China Chevrolet Chevrolet China Chrysler
Citroen China Citroen Dodge China Dodge Dodge China Citroen DS
Dongfeng Auto Dongfeng Geely Emgrand Emgrand Geely Emgrand Englon
FAW,First Automobile Works FAW Ferrari China Ferrari Fiat China Fiat
Foday Auto Foday Ford China,Changan-Ford Ford Guangzhou Auto Guangzhou Auto
Geely Auto Geely Geely Auto Gleagle GoNow Auto GoNow
Great Wall Great Wall Hafei Auto Hafei Haima Haima
Hawtai Hawtai Honda Honda Huanghai Yellow Sea Auto Huanghai (Yellow Sea)
Hyundai China Hyundai Infiniti China Infiniti JAC China JAC
Jaguar Jaguar Jinbei Jinbei JMC JMC
Kia Kia     Jaguar Land Rover
Landwind Landwind Lexus China Lexus Lifan Auto Lifan
Lincoln Lincoln Youngman Lotus Youngman Lotus Luxgen Luxgen
Mazda Mazda Mercedes China Mercedes MG - Morris Garages MG
MINI China MINI Mitsubishi China Mitsubishi Nissan China Nissan
Opel China Opel Opel China Peugeot Reely China Reely
Renault Riich Riich Riich Roewe
Rolls-Royce China Rolls-Royce SEAT SEAT Senova Senova/ShenBao
Double Ring Double Ring - Shuang Huan Sichuan Yema Sichuan Yema Skoda Skoda
Double Ring Smart Subaru Subaru Suzuki Suzuki
Toyota Toyota Volvo Volvo Volkswagen Volkswagen
Zotye Zotye   Others    
Close
Sign up today to receive China Car Times weekly newsletter!
Your name
Your email