Beijing Auto (BAIC) unveiled a slew of new concepts in this year’s Beijing Auto Show. Most of them look pretty close to production, and ready to ride on BAIC’s M-Trix platform adapted from the Saab 9-3 and 9-5 platforms acquired by Beijing Auto.
However, one of them was different. The large 5.2m executive sedan C90L, eyes the profitable and growing luxury segment in China. This segment has long been dominated by German brands, and very few local brands even attempted to make an incursion into it.
BAIC seems to be eager to take a stab at it with the C90L, which had renderings leaked prior to the Auto Show as the C80K. It reportedly will sport a V12 engine.
The C90L is one of the first results of Beijing’s move to hire Leonardo Fioravanti to lead their design team. He is an Italian designer who worked for Pininfarina for 24 years and is now CEO of his own design firm, Fioravanti S.r.l.
There is no word on what BAIC’s joint-venture partner Mercedes-Benz thinks of all this. But interestingly enough, BAIC told the press a few weeks ago they would produce a sedan named the C90, which would use an old Mercedes E-class platform.
Could this eventually use the same platform? We might find out later next year, which is when Beijing said this will be coming out.