Dongfeng Peugeot Lowers Sales Goal to 230,000 Units in 2012

Share Our Knowledge With Your Friends, Contacts And Co-Workers

Playing the sales goal stakes in China is a high pressure game, the first to move is always the big looser. Dongfeng Peugeot announced yesterday that they would drop their sales goal from 240,000 units in 2012 to 230,000 units, a move that is unusual to say the least. Peugeot are planning to focus on the 508 mid size sedan as a big mover in 2012, the 508 was launched earlier this year and seems to be gaining momentum in the sales charts although it is still far behind classic sales winners such as the VW Passat.

In 2011 Peugeot sold 174,000 vehicles, for 2012 they increased their sales goal by 40% to 240,000 vehicles, however in the first 5 months of 2012 only 88,000 vehicles had been sold. To hit their proposed 2012 goal Peugeot would have to sell 45% of its vehicles in the first half and 55% in the second half with June sales having to reach a minimum of 20,000 units, a nigh on impossible task in a what is usually a poor month for car sales.

About the author  ⁄ 

No Comments

Leave a Comment

See News by Industry
Industry News China Green Auto News Spy Shots China Auto Culture
See News By Brand
Acura China Acura China Aston Martin China Aston Martin Audi China,FAW-Audi Audi China
Baojun Auto Baojun Beijing Auto Beijing Auto Group Beijing Auto Beijing Auto
Besturn Auto, FAW Besturn Besturn BMW China BMW China Brilliance Auto Brilliance Auto
Buick China Buick China Baojun Auto BYD Baojun Auto Cadillac
Changa,Chang'an Chang'an - Chana Changfeng Changfeng Changhe Auto Changhe
Chery Auto Chery Chevrolet China Chevrolet Chevrolet China Chrysler
Citroen China Citroen Dodge China Dodge Dodge China Citroen DS
Dongfeng Auto Dongfeng Geely Emgrand Emgrand Geely Emgrand Englon
FAW,First Automobile Works FAW Ferrari China Ferrari Fiat China Fiat
Foday Auto Foday Ford China,Changan-Ford Ford Guangzhou Auto Guangzhou Auto
Geely Auto Geely Geely Auto Gleagle GoNow Auto GoNow
Great Wall Great Wall Hafei Auto Hafei Haima Haima
Hawtai Hawtai Honda Honda Huanghai Yellow Sea Auto Huanghai (Yellow Sea)
Hyundai China Hyundai Infiniti China Infiniti JAC China JAC
Jaguar Jaguar Jinbei Jinbei JMC JMC
Kia Kia     Jaguar Land Rover
Landwind Landwind Lexus China Lexus Lifan Auto Lifan
Lincoln Lincoln Youngman Lotus Youngman Lotus Luxgen Luxgen
Mazda Mazda Mercedes China Mercedes MG - Morris Garages MG
MINI China MINI Mitsubishi China Mitsubishi Nissan China Nissan
Opel China Opel Opel China Peugeot Reely China Reely
Renault Riich Riich Riich Roewe
Rolls-Royce China Rolls-Royce SEAT SEAT Senova Senova/ShenBao
Double Ring Double Ring - Shuang Huan Sichuan Yema Sichuan Yema Skoda Skoda
Double Ring Smart Subaru Subaru Suzuki Suzuki
Toyota Toyota Volvo Volvo Volkswagen Volkswagen
Zotye Zotye   Others    
Close
Sign up today to receive China Car Times weekly newsletter!
Your name
Your email