Morgan Launches in China

Share Our Knowledge With Your Friends, Contacts And Co-Workers

morgan aero coupe Morgan Launches in China The British auto brand Morgan launched in China last Friday at the Luxury China Show in Beijing. The Luxury China Show is a flagship event for all luxury brands wishing to enter, or further their sales in the Chinese market. Morgan launched two vehicles at the show, the Plus 8 and the Aero Coupe, both cars were well received by the Chinese media and consumers alike with several sales happening on the launch day.

The British Ambassador to China, Mr. Sebastian Green, was on hand to assist in the launch of the 4.8L V8 powered vehicles, although the small stand was quickly overwhelmed by media who were more than interested in the cars and also the Ambassador. Morgan China Managing Director, Jim James commented: “Morgan is the oldest British car company and the Aero Coupe and Plus 8 are the newest of their lightweight, bespoke luxury sports cars. I am very excited to have the opportunity to launch these cars at Luxury China and to build awareness of this culture rich brand so that it can quickly establish itself as a known  brand  in the Chinese market.”

Morgan China are aiming for sales of around 50 units each year in the early stages although that will be ramped up as sales begin to roll.

The Aero Coupe is a lightweight sports touring car with a powerful 4.8L BMW engine. The GT3 Aero that has enjoyed a number of racing victories inspires the strong and rigid vehicle. The car is built on a bonded alloy chassis with handcrafted body and interior.  Weighing 1,100 KG the car is very light, available with a ZF auto 6 speed or a BMW Manual 6 speed gearbox, it powers the car from 0 – 99 kph – 4.5 seconds and a top speed of 273kph. The car is fully Euro V compliant and has a Co2 emission of 282 g/km.

The Plus 8, a 2 seater convertible, modeled on the classic 1930’s Morgan design, is the lightest V8 passenger car in the world approved to European safety standards. The car also has one of the stiffest chassis of all the convertible roadsters available today. The Plus 8 is also the only Classic Morgan available with a six speed automatic transmission. This can be operated in two modes, ‘Sport’ and ‘Auto’. Also powered by a BMW 4.8L engine the scene – stealer is a wolf in sheep’s clothing capable of reaching 249 kph.

About the author  ⁄ 


  • Dennis
    June 15, 2012

    “is the lightest V8 passenger car in the world approved to European safety standards” – isn’t that the Ariel Atom V8? I’ve seen one on the nuerburgring with german plates, so i guess they must also conform to european safety standards.

  • Anon
    June 15, 2012

    Morgan is a wonderful, quintessentially British (and somewhat eccentric) marque which will no doubt be well received by real car enthusiasts in China.

  • Vie
    June 16, 2012

    I don’t think the Atom would really count as a passenger car – you do need to wear a helmet to drive it under UK law I think.

Leave a Comment

See News by Industry
Industry News China Green Auto News Spy Shots China Auto Culture
See News By Brand
Acura China Acura China Aston Martin China Aston Martin Audi China,FAW-Audi Audi China
Baojun Auto Baojun Beijing Auto Beijing Auto Group Beijing Auto Beijing Auto
Besturn Auto, FAW Besturn Besturn BMW China BMW China Brilliance Auto Brilliance Auto
Buick China Buick China Baojun Auto BYD Baojun Auto Cadillac
Changa,Chang'an Chang'an - Chana Changfeng Changfeng Changhe Auto Changhe
Chery Auto Chery Chevrolet China Chevrolet Chevrolet China Chrysler
Citroen China Citroen Dodge China Dodge Dodge China Citroen DS
Dongfeng Auto Dongfeng Geely Emgrand Emgrand Geely Emgrand Englon
FAW,First Automobile Works FAW Ferrari China Ferrari Fiat China Fiat
Foday Auto Foday Ford China,Changan-Ford Ford Guangzhou Auto Guangzhou Auto
Geely Auto Geely Geely Auto Gleagle GoNow Auto GoNow
Great Wall Great Wall Hafei Auto Hafei Haima Haima
Hawtai Hawtai Honda Honda Huanghai Yellow Sea Auto Huanghai (Yellow Sea)
Hyundai China Hyundai Infiniti China Infiniti JAC China JAC
Jaguar Jaguar Jinbei Jinbei JMC JMC
Kia Kia     Jaguar Land Rover
Landwind Landwind Lexus China Lexus Lifan Auto Lifan
Lincoln Lincoln Youngman Lotus Youngman Lotus Luxgen Luxgen
Mazda Mazda Mercedes China Mercedes MG - Morris Garages MG
MINI China MINI Mitsubishi China Mitsubishi Nissan China Nissan
Opel China Opel Opel China Peugeot Reely China Reely
Renault Riich Riich Riich Roewe
Rolls-Royce China Rolls-Royce SEAT SEAT Senova Senova/ShenBao
Double Ring Double Ring - Shuang Huan Sichuan Yema Sichuan Yema Skoda Skoda
Double Ring Smart Subaru Subaru Suzuki Suzuki
Toyota Toyota Volvo Volvo Volkswagen Volkswagen
Zotye Zotye   Others    
Sign up today to receive China Car Times weekly newsletter!
Your name
Your email