Morgan Launches in China

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morgan aero coupe Morgan Launches in China The British auto brand Morgan launched in China last Friday at the Luxury China Show in Beijing. The Luxury China Show is a flagship event for all luxury brands wishing to enter, or further their sales in the Chinese market. Morgan launched two vehicles at the show, the Plus 8 and the Aero Coupe, both cars were well received by the Chinese media and consumers alike with several sales happening on the launch day.

The British Ambassador to China, Mr. Sebastian Green, was on hand to assist in the launch of the 4.8L V8 powered vehicles, although the small stand was quickly overwhelmed by media who were more than interested in the cars and also the Ambassador. Morgan China Managing Director, Jim James commented: “Morgan is the oldest British car company and the Aero Coupe and Plus 8 are the newest of their lightweight, bespoke luxury sports cars. I am very excited to have the opportunity to launch these cars at Luxury China and to build awareness of this culture rich brand so that it can quickly establish itself as a known  brand  in the Chinese market.”

Morgan China are aiming for sales of around 50 units each year in the early stages although that will be ramped up as sales begin to roll.

The Aero Coupe is a lightweight sports touring car with a powerful 4.8L BMW engine. The GT3 Aero that has enjoyed a number of racing victories inspires the strong and rigid vehicle. The car is built on a bonded alloy chassis with handcrafted body and interior.  Weighing 1,100 KG the car is very light, available with a ZF auto 6 speed or a BMW Manual 6 speed gearbox, it powers the car from 0 – 99 kph – 4.5 seconds and a top speed of 273kph. The car is fully Euro V compliant and has a Co2 emission of 282 g/km.

The Plus 8, a 2 seater convertible, modeled on the classic 1930’s Morgan design, is the lightest V8 passenger car in the world approved to European safety standards. The car also has one of the stiffest chassis of all the convertible roadsters available today. The Plus 8 is also the only Classic Morgan available with a six speed automatic transmission. This can be operated in two modes, ‘Sport’ and ‘Auto’. Also powered by a BMW 4.8L engine the scene – stealer is a wolf in sheep’s clothing capable of reaching 249 kph.

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3 Comments

  • Dennis
    June 15, 2012

    “is the lightest V8 passenger car in the world approved to European safety standards” – isn’t that the Ariel Atom V8? I’ve seen one on the nuerburgring with german plates, so i guess they must also conform to european safety standards.

  • Anon
    June 15, 2012

    Morgan is a wonderful, quintessentially British (and somewhat eccentric) marque which will no doubt be well received by real car enthusiasts in China.

  • Vie
    June 16, 2012

    I don’t think the Atom would really count as a passenger car – you do need to wear a helmet to drive it under UK law I think.

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