Mercedes are struggling to move their models in China, as mentioned previously on China Car Times, Daimler saw a decrease of 7.48% on its C and E-Class sales in the first seven months of the year. Sales were expected to improve with the introduction of a new facelift GLK SUV in September and also a new generation of B-Class MPV in August, savage discounts were made available on the C-Class as well which is now priced from just 230,000RMB and rising.
BMW and Audi are racing ahead in the Chinese market with tailor made products for the Chinese market, Mercedes has been slow to react to market requirements such as lengthened compact class vehicles and locally produced small displacement SUV’s. The GLK is now produced in China but comes with a larger V6 whilst locally models such as the BMW X1 and Audi Q5 make use of smaller, more efficient turbo assisted engines. Mercedes are expected to launch the much awaited A-Class compact car in the China in the middle of 2013 according to Chinese media reports, and should be a high volume product for the company if priced in the right area.