MG are aiming to copy Kia’s rise to success according to MG’s new chief designer, Martin Ulharik, the former Nissan designer was interviewed by Automotive News on MG’s plans for the future. Just ten years ago it would have been foolish to compare MG-Rover products with Kia’s, but with Kia’s steadfast determination to become a world leading car company the Korean brand has flourished across all key markets.
“In terms of product and competitiveness I’d say we’re not very far away [from Kia] already,” MG vice director of design Martin Ulharik told Automotive News Europe. “In five years we’ll be well on our way.”
Ulharik, a former Nissan design executive who is now based at MG parent Shanghai Automotive Industry Corp.’s European headquarters in Longbridge, central England, said that MG has the same design culture as Kia. The Korean automaker has invested millions of euros to establish design and r&d centers in Germany to better meet the demands of European car buyers. Kia also has been growing fast in Europe since making former Audi design head Peter Schreyer its styling boss in 2004.