JD Power’s 2012 China New Automobile Quality Study SM (IQS) Report was announced earlier this week showing some surprising results, Chinese manufacturers have constantly improved their quality over the past few years. BYD SUV model, the S6, has been a strong seller since its introduction earlier this year with sales continuing to climb, according to the quality report the S6 is one of China’s best models.
In terms of company brands, the standard of mainstream joint venture brands is about 160PP100. The IQS
of the BYD brand is 187PP100, 60PP100 lower than in 2011 and approaching the level of mainstream joint ventures. In terms of individual products, the score of the S6 fell to 109PP100. It is the only indigenous brand amongst the top 10 SUVs. Quality satisfaction is already approaching that of the Kia Sportage-R and the Subaru Forester, has exceeded the Korean Hyundai Tucson, Kia Sportage and the German VW Tiguan, and is far superior to indigenous models such as the Great Wall Haval H6 (249). This shows development of the quality of the BYD S6 has been effective. The S6 has already reached the level of mainstream joint venture models to become the no.1 indigenous SUV brand.
BYD cites its partnership with Mercedes as one of the major catalysts behind its recent increase in quality, along with cooperation with major suppliers such as Nokia, Apple, Samsung, Bosch and PPG. BYD also bought in foreign technology such as the Japanese die factory of Ogihara at Tatebayashi which has over 40 years of history, BYD further invested almost 100 million RMB introducing 24 painting robots.