The Detroit News is running a report on the popularity of Ford F150 Raptors in the PRC, the hulking big vehicle has been on sale in China for a number of years and has always been a niche product. But why do people buy it? Because they’ve got something unique. Ferrari’s and Lamborghini’s have always been the ultimate sign of wealth but with these cars becoming so commonplace its time to turn to something a little bit more unique, and that’s the F150 and other full size pick up trucks.
Pick Up Trucks are low cost vehicles in the PRC, retailing for circa 100,000RMB and often much less. They have strong rivals in the light weight truck range such as Wuling and Chang’an vehicles that use much smaller 1.0L or 1.3L engines, pick up trucks can carry and tow more of course which makes them more popular in construction projects. The biggest draw back to pick up truck life in the PRC is that they are considered goods vehicles and need to pay extra tax and are also banned from certain city center roads, or from cities all together unless you have a special access license.
Perhaps the government will lessen the requirements for pick up trucks in the near future, but we can’t expect it to happen over night, perhaps if Chinese manufacturers launched some larger, newer pick up trucks that aren’t based on the remains on some late Isuzu models then more consumers would drive them instead of cars.
ord Motor Co.’s off-road SVT Raptor has a devoted following in an unlikely place: China, where Ford doesn’t even sell the tricked-out, bad-boy F-150.
Buyers on the gray market â€” outside authorized dealer channels â€” pay four times the U.S. sticker price for the pickup.
Newly wealthy truck fans in China are lusting over the SVT Raptor with its aggressive styling, heavy-duty skid plates and long-travel suspension, and big-bore 6.2-liter V-8.
The SVT Raptor has a starting price of $43,340 in the U.S. In China, it can command the equivalent of $160,000, or 1 million yuan in the local currency, according to the CarNewsChina.com enthusiast site. The website documented a used 2010 model purchased for $109,000.
Other Chinese websites show several Raptors for sale at significant markups. Autohome.com.cn has an SVT Raptor SuperCrew for sale for the Chinese equivalent of about $145,000.
P.S. I saw a modified Ford 650 for sale 2.45 million RMB or 390,000USD several days ago.