Last Gen Mazda 3 Becomes the Changa CINTURX

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The Chinese market has some howler brand names, we can point at Roewe, Besturn, Venucia, Ciimo, Everus and now we can welcome CINTURX to the party.

Ford and Mazda produce a wide range of vehicles with Chang’an, but with increased attention on the Chinese market by both companies has lead to greater technology cooperation between the three way tie up. With the introduction of the latest generation of Mazda 3 into the Chinese market its likely that Mazda had already agreed to hand over the older version to Chang’an, where they will be able to rebrand it and sell it as their own vehicle, but Chang’an have been selling Mazda look alikes for a number of years under their own brand anyway.

This CINTURX model could potentially be the start of a new sub brand, like Baojun, between Mazda and Chang’an but no official announcement has been forthcoming as of yet, so we can only assume its the handing over of older tech to satisfy local partner demands.

From 2008-2010 the Mazda 3 was actually quite a hot car in China, the 3 launched with a 1.6L engine which made it eligable for the 5% tax that was offered during the ‘hot years’ of car ownership, whilst the Ford Focus only had a 1.8L or 2.0L engine on offer. Whether or not the Mazda3/CINTURX actually becomes popular again is another matter. Our only question is: Who the hell makes these names up?

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6 Comments

  • dragin
    November 6, 2012

    Looks like the bedeviled three way tie-up is finally history. The offshoot is two separate joint ventures with Chang’an….. Mazda in Nanjing, and Ford in Chongqing.
    Agree that Cinturx is another weird name, but limited to the domestic market, no one seems to care.

  • Ash
    November 6, 2012

    Agreed. In China nobody will care about this, what they will care about is getting a reasonable car at a decent price. Chances are the Chang’an badges will be pulled off before it rolls off the forecourt and replaced with Mazda ones. To date Ive never seen an Everus or a Ciimo vehicle despite them selling 1000-2000 each month, probably for the same reason.

  • Head Honcho
    November 6, 2012

    I have seen the Everus a few times but maybe it is the same car. It is always silver.

  • Ash
    November 6, 2012

    I might have seen one now im looking at the pictures, it doesn’t really stand out does it?

  • Head Honcho
    November 6, 2012

    No it doesn’t. You have to catch the logo on the hood. That is the only reason I noticed it. Took a second look to see what it was.

  • DEALER MAZDA INDONESIA
    January 17, 2013

    I like the helpful info you provide on your articles. I will bookmark your blog and test once more here frequently. I am slightly sure I’ll be informed plenty of new stuff right right here! Good luck for the next!

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