Qoros Wins Qoris Name From Kia

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From Auto Evolution

We never though the day when a Chinese car brand would sue an automaker from another country over trademark-related business would come, but it seems that this is exactly the case with Qoros, which has filled a lawsuit against Kia.

The Chinese brand, which has recently announced its European market entry for next year, has sued Kia, aiming to prevent it from using the Quoris name that was planned for the European version of the K9.

A District Court in Hamburg, Germany, has recently granted a preliminary injunction to keep the South Korean carmaker from using the designation for its vehicle, as the authorities believe that customers could be confused if both names were used.

“We are pleased with the decision of the court as we succeeded in our first step towards protecting our brand name. We look forward to the first public debut of our vehicles at both the Geneva and the Shanghai auto show in 2013,” Qoros vice chairman Volker Steinwascher said.

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3 Comments

  • Timothy
    November 28, 2012

    Hyundai and Kia are facing a new lawsuit over inflated fuel economy claims.

    This case, filed Wednesday in U.S. District Court in Santa Ana, challenges the automakers’ plan to give owners of about 900,000 late-model vehicles special debit cards to make up for the autos not getting the fuel economy Hyundai and Kia claimed.

    An Environmental Protection Agency investigation found that the automakers overstated fuel economy ratings for 13 models, including popular models such as the Hyundai Elantra and Kia Sorento.

    The lawsuit, filed by Seattle law firm Hagens Berman on behalf of 23 plaintiffs, seeks reimbursement for the lost sale value of the vehicles because they have lower fuel economy than advertised. The law firm says damages could reach $775 million.

    “Now that the lower MPG rating is public, current owners will face a definite drop in the value of the car when trying to sell it or trade it in. Leaving this loss out of the equation is just plain wrong,” said Rob Carey, an attorney with the firm.

    http://www.latimes.com/business/autos/la-fi-mo-autos-hyundai-fuel-economy-lawsuit-20121108,0,6023411.story

  • Timothy
    December 9, 2012

    Just like Samsung copies Apple.

  • Bill
    January 10, 2013

    Looks more like a facelifted KIA! Whats original about this copy?

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