Honda Sales Slide Continues Into November, But Showing Return to Regular Figures

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The diplomatic fall out and consumer backlash against Japanese products continued into November with Honda announcing that sales were down in China 29% in year on year figures.

Although the figures are down, it seems that the situation is slowly improving as October’s sales were down nearly 50% in October.In November 2012 Honda sold 41,205 cars in China, a fall of 29.2% over November 2011. Total sales from January to November reached 535,313 units in total, a drop of 0.8% over 2011 during the same time frame.

Sales of Japanese branded vehicles are expected to return to normal prior to the Chinese new year when consumers rush to buy a new car, with heavy discounts on Japanese cars and relatively short waiting times, Japanese cars will once again earn their charm.

 

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