BMW Staff Jumping Ship, Reportedly Heading to Jaguar-LandRover

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Last week the China Daily reported that one of BMW China’s more senior leaders at the BMW-Brilliance Joint Venture was preparing to leave his post. Today another report indicates that the Vice President, Mr. Lu Yi is preparing to move to the new Chery-JLR joint venture as the new CEO.

From China Daily:

BMW Brilliance Senior Vice-President Daniel Kirchert has recently submitted his resignation and may leave the company soon, China Business News reported Friday.

Kirchert, 40, has been serving as BMW Brilliance Automotive Ltd’s senior vice-president of sales and marketing since 2007. He joined BMW China Automotive’s Beijing office in 2005 as the director of business development of the Greater China region.

On Dec 10, BMW China Automotive announced President and CEO Christoph Stark’s early retirement for personal reasons, ahead of the planned retirement at the end of 2013.

On Dec 20, BMW China Automotive Trading Ltd announced that its Vice-President Lu Yi, responsible for sales of imported cars, would leave the company on Jan 1 for personal reasons.

Mr. Lu Yi joined BMW in the early days of 2004 and worked his way through different departments and positions, he started in PR and worked his way across to the head of sales for Eastern China and then finally from 2010-2012 he was the deputy head of import car sales, a major business for BMW. The Chinese rumor mill has been in overdrive predicting where Mr. Lu Yi might end up, the top of the list is JLR as they begin to establish their facilities in China and further their activities in the Chinese market.

About the author  ⁄ FrankF

Frank entered the automotive industry via his father's instructions. He grew up with cars around him, especially as his father was a major auto restorer, Frank's childhood was spent passing beers, tools and coffee to his father whilst he explained the ins and outs of engines. Frank now works in the Chinese car industry at a specific manufacturer.

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